We know you love beer. We love beer too (would be weird if we didn't). That’s why we think your cans deserve a bit of TLC when it comes to storage. Nothing’s worse than cracking open a can and realising it’s lost its zing.
So here’s our very official, very scientific guide on how to store your Shiny cans to keep them juicy, fresh, and bursting with flavour.
✅ DO: IN THE FRIDGE
The fridge is your beer’s best friend. Keep it at a lovely chill between 0–7°C and it’ll stay stable, flavourful, and ready for pouring. Cold, but not too cold. Like spring mornings and passive-aggressive post-it notes.
❌ DON’T: IN THE CUPBOARD
Room temperature (around 18–21°C) is a one-way ticket to the Danger Zone. Your beer will still technically taste like beer, but it’ll lose some of that fresh snap. Also, your cupboard doesn’t have any vibes. Unless you've got a lifetime supply of Marmite in there, and you're into that.
✅ DO: IN A COOL BOX
Heading out for a picnic, party, or illicit river-side gathering? Pack your beers in a cool box with some ice and you’ll be golden. Ideal for summer, or British spring, if you’re feeling optimistic.
❌ DON’T: IN THE FREEZER
This might seem a good idea for a quick chill, but trust us: prolonged freezing is asking for trouble. Best case, it dulls the flavour. Worst case, your can explodes and your freezer smells like hops for a week.
❌ DON’T: IN DIRECT SUNLIGHT
Sun’s out, beer’s out? Well, obviously, just don't be leaving your cans to cook in the sun - it's a surefire way to lose flavour. UV light warms it up, and beer does not tan well. Protect your cans!
✅ DO: BURIED UNDERGROUND (maybe)
Extreme? Sure. But if it’s February, you’re desperate, and your fridge is rammed with oat milk, then hey, nature’s fridge might just do the job. Bonus points for the pirate-y buried treasure vibes.
❌ DON’T: IN YOUR CAR
Beer and babies: neither should be left in a hot car. Even if it’s just a quick stop at Tesco, the interior heat will nuke your can’s mojo. Get them home safe and cool.
❌ DON’T: ON A BUCKING BRONCO
Honestly, we don’t know how you got here, but your beer didn’t sign up for this. Jostling about on a sweaty 4-legged animal is no way to maintain carbonation. Leave the rodeo to the cowboys.
To summarise:
Cold is good. Explosions are bad. And if you’re ever unsure, just treat your cans like a tired Victorian ghost: keep them cool, shaded, and calm at all times.
Need help on what to do once your can’s in hand? Look out for our How should you serve your beer? guide for even more nonsense.